Rose S. Zaino
Sr. Manager Content Management Professional | UX Designer | Graphic Designer | Web Designer | Digital Designer
Content Management Professional | Communications Management | Digital Marketing | Graphic Design | Creative Writing | Project Leadership | Operations Management | Market Research & Analysis
As a performance-driven, award-winning, and detail-oriented Content Management Professional, Rose offers transferable experience in providing content management expertise to support business operations while driving efficiency and effectiveness by evolving content capabilities to enable seamless assembly and distribution of content across channels. She possesses a track record of consistently exceeding expectations; driving productivity and efficiency; facilitating continuous process improvements; streamlining operations; generating cost optimization; managing confidential data; and leveraging technology to optimize systems, processes, and procedures. Moreover, Rose has improved and optimized customer experience by establishing content capabilities, focused on relevancy, timeliness, and quality deliverables.
Rose excels in managing all aspects of graphic preparation, page development, quality control, asset management, archiving, and website maintenance. She is accountable for evaluating and editing content, thus providing valuable feedback and approval to publish approximately 450-page website while proofing and approving content to publish on 100s of web pages. In addition, she migrated 500+ articles in SharePoint CMS and front-end technologies for new global internal web site with accuracy.
During her career, Rose has defined operating models to support execution while managing content based on brand and engagement strategy; created key performance metrics to measure success on initiatives; and implemented content management capabilities and key enhancements to facilitate execution of critical initiatives. She consistently executed communication plans to drive awareness of content, utilize a creative-mindset and emotional intelligence in converting consumer expectations into compelling messaging while leveraging comprehensive marketing knowledge to cultivate competitive advantages and differentiated solutions. Subsequently, she has attained recognition for enabling management to re-use content, managing operational model regarding navigation, workflow, and processes for content management systems, delivering content via end-to-end content management processes, and driving overall operational efficiency.
This web site includes a few samples.
Body of the work is from internal corporate communications and is confidential.