Sr. Manager Content Management Professional | UX Designer | Graphic Designer | Web Designer | Digital Designer 
 

Rose Zaino is an award-winning, detail-oriented, and performance-driven Content Management Professional, showcasing subject matter expertise in digital transformation, audience engagement, internal communications, content management, and graphic design. She offers transferable experience in providing content management expertise to support business operations while driving efficiency by evolving content capabilities to enable seamless assembly and distribution of content across channels. She defines operating models to support execution while managing content based on brand and engagement strategy; creates key performance metrics to measure success on initiatives; and implements content management capabilities and key enhancements to facilitate execution of critical initiatives. She executes communication plans to drive content awareness; utilizes a creative-mindset and emotional intelligence to convert consumer expectations into compelling messaging while leveraging comprehensive marketing knowledge to cultivate competitive advantages and differentiated solutions.

 

As an analytical and results-oriented concept-to-completion driver, Rose consistently exceeds expectations; facilitates continuous process improvements; streamlines operations; generates cost optimization; and drives productivity, collaboration, and efficiency while leveraging innovative technologies, systems, and best practices. She has a proven track record in improving customer experience and success by establishing content capabilities, focused on relevancy, timeliness, and quality deliverables. She has facilitated change management through repositioning content and managing operational models regarding navigation and workflow for content management systems, delivering content through end-to-end processes, and driving overall operational efficiency.

 

Rose champions all aspects of creative design process development, marketing content best practices, content management measurement tools, marketing management, brand engagement, and digital asset management. She administers mentoring, coaching, training, and development to elevate personnel performance and achieve team synergy while steering multiple projects and initiatives simultaneously, utilizing prioritization, multi-tasking, and time-management capabilities to meet strict requirements with precision and in alignment with specifications.

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Rose worked at Merrill Lynch as a Sr. Graphic Designer for nearly a decade and BlackRock as a Graphic Designer for two years. As you well know, both are leading global financial firms. Also, she holds a Bachelors degree from Rutgers, The State University of New Jersey (GPA 3.6) and holds an Associates of Applied Science in Web Graphic Design (GPA 3.84) from DeVry University. In both universities, Rose has achieved the honor of going on the Dean’s List and member of the National Golden Key Honor Society.

 

In addition to the academic credentials, Rose brings you a positive and energetic work approach and an exemplary blend of talents in the areas of graphic design, web design, art direction, corporate branding, advertising, marketing communications, creative direction, logo and brochure design, corporate identity, brand development, financial services, trafficking, marketing, business development, process improvements, organizational development, personnel management and staff development. Throughout the years, she has interviewed, trained, art directed and directed activities of 50 design professionals. Not only has she trained Designers and Pre-Production Artists, but Account Managers and Traffic Managers on the processes of the Marketing Department. To complement these qualifications, Rose offers an unwavering commitment to client relations and customer service, which is paramount in this field. To date in her career, she has held progressively responsible positions based on a demonstrated ability to meet and exceed established goals and manage diverse competing priorities in fast-paced, time sensitive environments.

 

At Merrill Lynch, Rose has had the privilege to work with an outstanding marketing team consisting of Senior Management, Account Managers, Writers, Editors, Senior Designers, Pre-Production Artists, Print Buyers, and Traffic Managers. With a task force team, she engaged in focusing on refining the workflow in the marketing department’s design studio and with the digital form she created, Rose increased workflow 29%. The fruits of this group’s labor has shown Creative Resources Group Design Studio processes work in a more effective and efficient manner and still shows promise of further evolving. Furthermore, Rose has consistently improved organizational performance through creative solution based planning.

 

A primary goal geared toward excellence and founded on this strong spirit of community and partnership. Both global corporate companies have business poise at its best. The eloquent spirit of diplomacy and forthright discourse are the bedrock for how business is conducted here. Rose is adept at winning confidence and establishing rapport with colleagues, management and business partners, using my specialized experience and professional demeanor skills to forge strong relationships. She also offers solid creative, organizational, revitalization and communication skills, which are essential in improving productivity, efficiency, service levels and staff performance. She is known for my superior quality, accuracy, incredible response time, meticulous skill set and catch grammatical errors as well as utilize my acute design skills. Rose is also an award-winning artist.

 

Rose brings to you proven experience, outstanding design expertise, and a strong blend of talents in pharmaceutical and financial services design, digital operations, managing and developing people and organizational performance. She has twenty-four recommendations from Merrill Lynch, two recommendations from BlackRock, two recommendations from DeVry University and recommendations from Bristol-Myers Squibb.

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In my downtime, Rose enjoys family barbecues, learning new technology through training videos in the evenings out on my deck, or relaxing on the beach with her extended family.