Professional Experience

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Bristol Myers Squibb 

Content Management Capabilities Lead | Worldwide Omni-Channel Content Capabilities

 

Expertise in modular content assembly, content reuse strategies and content distribution across channels. Skilled in leading cross-functional teams, establishing KPIs, and implementing scalable solutions for large-scale content implementations. Demonstrated success in reducing costs, streamlining operations, and exceeding expectations. Attained recognition as a Lead and management exclaimed as “invaluable” and [she’s] “rocking it.”

- Subject Matter Expert (SME) responsible for evolving modular content assembly capabilities, enabling content reuse, implementation, and distribution across channels and customers.

- Curated an above brand design and component content strategy, driving its implementation, management, and governance.

- Worked closely with important stakeholders to establish and establish key performance indicators (KPIs) for measuring the effectiveness and insights of content assembly tools.

- Served as a subject matter expert (SME) across the organization, providing support for creating modular content tactics and offering guidance on advancing content capabilities and enhancements within the content ecosystem.

- Fostered collaboration with a diverse range of partners to ensure seamless content coordination and alignment.

- Engaged with senior leadership on significant initiatives, leading efforts to educate, align, and promote the adoption of content management practices.

- Authored modules and updates; maintained assembly documentation, ensuring accuracy and relevance.

- Participated in workshops to discuss changes, updates, and new requests related to content assembly.

- Implemented specific styles, layouts, and templates across channels in assembly tools, ensuring consistency and brand integrity.

- Provided feedback and challenges to Content Modular Leads, enhancing the quality and effectiveness of content deliverables.

- Demonstrated authoring process and assembly expertise, supporting content creation and distribution.

- Collaborated with relevant channels to ensure responsive design expertise and optimization of content across platforms.

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Bristol Myers Squibb 

Digital Web Content Management Specialist / Digital Signage Corporate Content Manager

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Operate within a multi-faceted and all-encompassing digital communications role, overseeing day-to-day responsibilities, including graphic preparation, page development, quality control, asset management, archiving, and website maintenance. Facilitate front-end technologies, digital management/digital publishing, and editorial proofing while enthusiastically moving across channels.

- Provide data-driven and insightful recommendations regarding digital signage to support strategic organizational decision-making.

- Collaborate cross-functionally and interdepartmentally with management, staff, and leadership to achieve business goals and objectives; coordinate with Director of Enterprise Content while optimizing, enhancing, and redesigning signage.

- Recognized by C-suite for significant contributions as a main point of contact, rock star, highly responsive, and effective communicator while managing all aspects of e-newsletters, internet, and digital signage initiatives.

- Showcase dedication-to-excellence while delivering comprehensive reports and presentations as a primary publisher regarding global internet and signage; turn around, transform, and revamp systems, processes, and communications.

- Proof-read upper management documentation as an owner and administrator of the online newsletter while handling global communications across markets; oversee end-to-end operations while supervising four staff members’ workload.

- Demonstrate remarkable expertise while managing multiple projects, initiatives, and multi-media production/design in programs, including Adobe CC, AEM, SharePoint Office 365 CMS, Industry Weapon Website, Dreamweaver, Photoshop, and HTML5.

- Utilize superior web page development and maintenance skills, along with multitasking, organizational, and prioritization expertise to handle multiple competing priorities in alignment with specifications.

- Received “Bravo Award” for consistently going above and beyond expectations.

- Handle AEM and proofing software while meeting strict deadlines, coupled with recognition for relaunching BMS.com.

- Instrumental in digital graphic design, using Power and custom-built SharePoint Office 365 CMS while migrating 100s of articles.

- Identified as a high-potential employee, earning fast-track promotion and increased responsibilities based on performance excellence; created the Digital Web Content Management Specialist role due to adding tremendous value.

- Work with multiple business teams to orchestrate content while completing projects based on brand guidelines and stakeholder expectations.

- Cultivate revamped design for in-demand digital signage, thus revitalizing employee perceptions and receiving continuous positive feedback; create cohesive digital experience and engage users while cooperating with web designers to match visual design intent.

- Implement new digital signage submission system to increase speed and enhance submission satisfaction, using an innovative custom-built letter.

- Spearhead multitude of redesigns regarding aesthetically displeasing and novice-designed digital signs in collaboration with cross-functional teams while using project management, design, and publishing skills in an effective manner.

- Optimize accuracy, speed, and efficiency with consistent publishing to the enterprise intranet site, thus attaining recognition for performance excellence.

- Employ excellent proofing skills to review global external corporate website while evaluating and editing content, thus providing valuable feedback and approval to publish approximately 450-page website with precision.

- Participate in full web production lifecycle, including scoping content requirements, production, testing, and ongoing management/refinement.

- Partner with software engineers, product managers, business stakeholders, UX designers, and various teams to produce and publish compelling content.

- Achieve SEO goals through online content development while enhancing brand standards, web style guidelines, and compliance requirements; take ownership of content quality and accuracy while managing media within content management system.

- Manage quality assurance and user acceptance testing for website updates and digital campaigns while collaborating with stakeholders to provide support on web initiatives, along with building win-win internal relations.

- Devise content strategy aligned with short-term and long-term marketing targets while strategically planning and executing site content, style, and layout; oversee web page maintenance, encompassing multi-site page updates and digital signage publishing.

- Publish engaging content; edit, proof-read, and improve posts; and use content management systems to analyze website traffic and user engagement metrics; maintain scheduled placement of content in accordance with procedures and agreed-upon timelines.

- Effectively schedule and post content to enterprise digital platforms while liaising with team’s content editors and the digital operations lead; serve as a primary publisher for global internal site Corporate BMS 360 and Corporate Digital Signage.

- Administer content distribution to online channels and newsletter platforms, thus increasing web traffic and ensuring compliance with regulations; enhance meta-data and on-page content based on priority keyword-focus.

- Migrated 500+ articles in SharePoint CMS and front-end technologies for new global internal web site with accuracy.

- Exceed and strengthen internal e-newsletter content and drive higher employee engagement, thus achieving large amount of requests, unique link clicks, and increased followers; support localization of global web content and quality of translations.

- Regularly review web properties to ensure content accuracy, timeliness, and relevance while improving processes to increase content management efficiency; conduct content audits to identify gaps and redundancies across site content.

- Ensure content accuracy while proof-reading and executing SEO requirements.

- Seamlessly manage complex workload while working with team’s content editors and digital operations director.

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BlackRock, Inc.

Senior Graphic Designer

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- Crafted highly-effective sales and marketing brochures while managing complex projects from concept-to-execution, utilizing time management skills to complete requirements in accordance with objectives.

- Earned senior management recognition based on strong work ethic, record of success and achievement, and proven commitment to company success while designing compelling graphic content, illustrations, and infographics.

- Showcased creative-mindset, using Mac OS, InDesign, Acrobat, Photoshop, and Illustrator to create interesting and exciting publications, along with innovative marketing campaigns while working with team members to achieve goals.

- Strategically collaborated with pre-flights to troubleshoot problems using InDesign while resolving inconsistencies on all prepress projects and artwork ―created in Illustrator and Photoshop.

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Freelance 

Senior Graphic Designer, Digital/Web Designer, and Presentation Designer

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- Operated as a freelancer, adapting seamlessly to change while supporting multiple clients and thriving within a fast-paced work environment; leveraged innovative technologies, tools, and latest industry developments.

- Successfully built NATPARA website using Illustrator and Photoshop in accordance with terms and deadline.

- Illustrated concepts, designing rough art layouts and copy regarding arrangement, size, type, style, and aesthetic concepts while preparing final layout by marking and pasting finished copy and artwork.

- Analytically reviewed junior designers’ work to ensure quality deliverables while refining images, fonts, and layouts using graphic design software; prompted business communications while advertising products and services.

- Planned, cultivated, and produced a wide range of specialized graphics and illustrative materials to promote engaging multimedia communications; oversaw design projects from conception-to-delivery while designing original pieces, including illustrations.

- Functioned across Pharmaceutical, Biotech, and Healthcare industries while launching New Drug Application (NDA) “NATPARA” and “Tev-Tropin;” served multiple high-end clientele, including Ferring Pharmaceuticals, Lawrence & Co., Euro RSCG Life Catapult.

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Merrill Lynch & Co., Inc.

Studio Traffic Manager and Senior Graphic Designer

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- Identified as a high-potential employee, earning fast-track promotion and increased responsibilities based on performance excellence.

- Spearheaded efforts to increase workflow, efficiency, and productivity 29% in marketing department and design studio by creating ‘brainchild’ and coding in digital form, thus supporting approximately 100+ clients within a few months.

- Troubleshot problems on prepress equipment and artwork, ensuring flawless production of 100s of collateral without Author Alterations (AA) charges.

- Performed an integral role, implementing “spring-loading” to TM Logo with a call-out box used on collateral while maintaining existing logo and delivering customization for eight divisions of Merrill Lynch’s TM billion-dollar brand.

- Interviewed, trained, and directed 50 design professionals and production staff on a year-over-year basis, along with managing department workflow; attained recognition as a Lead Designer with Merrill Lynch’s Total Merrill, Retirement, and Investments.

- Directed trafficking of 50+ jobs throughout the department while utilizing time-management, multi-tasking, prioritization, and project management skills; created the Studio Traffic Manager role due to adding tremendous value.

- Coordinated intensive program of internal cross-training to foster team-based environment while championing all aspects of operations management, process improvements, personnel management, and team collaboration.

- Devised Private Banking Investment Group and Total Merrill Brand while steering and directing ultra-high-net-worth visually engaging collateral for $MM corporate contracts and movie star clientele under strict deadlines.

- Facilitated production meetings to enhance communication flow while improving staff performance, accountability, morale, and retention; skillfully created customized brochures to improve bottom-line profitability and stimulate revenue growth.

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Technology Proficiency 

 

Adobe Experience Manager | Front-end Technologies | Front-End Development | Content Management System | Adobe Creative Suites | Adobe Creative Cloud | HTML Email | Web Development Process | SEO | HTML | HTML5 | CSS | CSS3 | Web Programming & Production Internet & Intranet | User Acceptance Testing (UAT) | Website Analytics | SEO Metadata | Microsoft Office Suite: PowerPoint, Excel, Word | SharePoint | QuarkXPress | Macintosh | Infographics | Wireframes | Workfront | JavaScript | Page Scripting | Public Speaking Class | SkillPath | Photo Retouching | Web Banners | Adobe Dreamweaver | Digital Video Compression & Hosting | WordPress | Media Encoder | Illustrator | InDesign | Photoshop | Bridge | Advanced Typography|Digital Signage

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Education Qualifications

 

Bachelor of Fine Arts (B.F.A.) Graphic Design | GPA: 3.6 | Rutgers University ― New Jersey

Member of National Golden Key Honor Society and Dean’s List

 

Associate of Applied Science (A.A.S.) Web Graphic Design | GPA: 3.8 | DeVry University ― New Jersey

Specialized in Technology/ Multimedia | Member of National Golden Key Honor Society and Dean’s List

 

Non-Degree Program, Fine Art | Montclair State University ― New Jersey

 

Non-Degree Program, Fine Art and Art History | School of Visual Arts ― New York

 

Community Involvement

• We Are Impacting Communities Organization: Creative Director/Board Member/Fund-raiser

• Family and Children’s Services of Central New Jersey: Graphic Designer/
  Volunteer/Fund-raiser

• Princeton Symphony Orchestra: Volunteer/Fund-raiser

• Rutgers, Mason Gross School of the Art: Guest Speaker. On a biannual basis for the Design BA and BFA Entry Class Portfolio Review and the Alumni Portfolio Review

• Marketing Executives Networking Group (MENG): Sr. Graphic Designer